Maddie's Fund Rebrand
Crafted the look and feel for Maddie's Fund rebranding campaign using a creative project management platform to organize their marketing assets and guidelines. With a dynamic brand management platform that centralizes approved content with adaptable brand guidelines and distribution controls, as well as an easy download of a brand handbook.
Project Overview:
With Maddie's Fund growing number of environments and people, a rebrand and brand management were the priority for internal purposes and its external distribution.
Context:
Create a centralized location for brand guidelines and other marketing material. Multiple portals to communicate with various audiences and support varying business objectives.
My Role:
Spearheaded the design and execution and collaborated with stakeholders on the initial concepts of the guide and brand management platform.
Programs:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Webdam
View Maddie's Fund content management portal: View Here
