Social Media: Content Creation
Drive website traffic, build awareness & generate higher-quality leads using a broad spectrum of social media platforms. From photography, video, and design layout, to posting and management.
Reach out to a greater target audience more effectively using a visual story method.
Project Overview:
Create a template to boost engagement & grow art sales with Instagram Reels
Context:
One of the recent challenges artists are facing within the social media platform, Instagram is their new approach of reels vs. images. With the new adaptation of reels, many artists are left having to change their approach to content creation.
For Favianna Rodriguez, that's something that we took on: a new approach for content creation to boost art sales.
My Role:
Research best video practices while maintaining Favianna's brand image.
Direct and video shoot three of her most recent artwork at her studio.
Edit videos to the social media platform guidelines.
Recent Social Media for ARRIS
LinkedIn Post - Graphics for a Blog Post on Additive Molding for Bicycle and Cycling Products
LinkedIn Post - Graphics for a White Paper (Curated the Study)
LinkedIn Post - Graphics for a Blog Post on Ultra-Thin Capabilities of Additive Molding
LinkedIn Organic &Paid Ad - Graphics for Q&A for ARRIS Blog Post
LinkedIn Paid Ad - Graphics for Q&A for ARRIS Blog Post
Social Media Content for Artists
Favianna Rodrigues Garden Session | Instagram Reel Link
Favianna Rodrigues Studio Session | Instagram Reel Link
Introduction Video for Moonlight Collective Space | Instagram Reel Link
Favianna Rodrigues Garden | Instagram Reel Link
Social Media Content for Fathom
Video Creation: Material Samples for Specific Technology
Video Creation: Nasal Swab 3D Printed Breaking Point
Photo Shoot: Nasal Swab 3D Printed
Social Media Post: Candid Shot of Employees
Social Media Post: Video Specific to Longer Video
Design Layout Creation: Specific Additive Technology Campaign
Social Media Content for Maddie's Fund
Campaign: Shelter Medicine Changes Everything - Social Media Post
Campaign: Shelter Medicine Changes Everything - Interactive Digital Billboard
Maddie's Fund Annual Pet Adoption Days - Social Media Post
Maddie's Fund Annual Pet Adoption Days - Social Media Post
Maddie's Fund Annual Pet Adoption Days - Social Media Post
