Hello, I’m Carolina!

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Hello, I’m Carolina! *

A young woman with curly hair smiling, wearing a button-up shirt and a hoodie, against a light background.

I am a brand and creative designer based in the Bay Area with over 10 years of experience developing visual systems.

My background stems from startups—places where a "designer" was expected to handle everything from strategy and branding to UX, photography, campaign execution, and analytics. This wide range of skills isn't a hindrance; it allows me to understand the entire brand journey and create work that truly resonates.

I am particularly interested in projects centered on culture, community, and storytelling. Whether working on a taqueria in Oakland or launching a wellness product, I aim to craft work that genuinely reflects its subject, not just what looks appealing in a mockup.

When I'm not designing, I enjoy shooting photography, making collages, or exploring reference material in depth.

I’m a versatile designer specializing in brand systems, vector design, and visual storytelling, creating thoughtful, expressive work that connects culture, craft, and clarity.

A woman with short dark hair, wearing a black outfit, striking a confident pose with hands on hips, holding a camera in her right hand, standing in front of a backdrop filled with various logos. A man on the left, with a backpack, is adjusting or operating a camera on a crane or rig.

Areas of Expertise

Jack of all trades, master of your needs.

  • Brand Identity & Systems

  • Campaign Design

  • UX/UI Design

  • Content & Social Strategy

  • Art Direction

  • Print & Packaging

  • Photography

  • Motion & Video

behind the scenes

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behind the scenes -

Process, experiments & the stuff that doesn't make the case study

Designing is more than the final output. Here's what it looks like in between