Hello, I'm carolina!
I'm a multidisciplinary designer working at the crosspoint of research, strategy, and design.
As an adaptable designer, I apply a human-centered approach to designing meaningful, holistic, relevant services, products, and strategies that put people first. Using an evidence-driven approach, I strive to understand the human experience and navigate ambiguity to design with people, users and providers in the center.
My work spans a broad spectrum of design disciplines, including Service Design, Design Research, Speculative Design, Strategic Design, and Marketing Design. I’ve had the opportunity to collaborate with diverse teams from different sizes of companies, from startups to non-profits, to corporate organizations.
Areas of Expertise
Service Design
Strategic Design
Interaction Design
User Experience
Strategic Design
Interaction Design
User Experience
Design Research
Brand Strategy
Organizational Design
Collaborative Methods
Brand Strategy
Organizational Design
Collaborative Methods
Skills & Experience
Creative
Project Management, Art Direction, Curator
Market Research, User Testing, Visual Identity
Brochures, Flyers, Publication Design, and Printed Material
Social Media & E-Content, Paid Ads
Web Design & Development
Photography, Editing, and Manipulation
Print & Digital Advertising
UX & UI Design, Prototyping, and Wire-framing
Trade Show & Event Production
Marketing
Project Management & Marketing Campaigns
Customer Journey & Market Research
Pardot & Salesforce, SFDC Campaigns, Reporting, Track Customer Behaviors
Email Campaigns, A/B Testing, Drip Campaigns
Pardot Custom Redirects, Customer Journey, Reporting, Analytics, Lead management
SEO Optimization, Search Engine Marketing, Website Admin
Applications
Adobe Design Suite: Illustrator, InDesign, Photoshop, XD, Premiere Pro, Adobe Acrobat
Sketch, Figma
MS Suite: Word, PowerPoint, Outlook, OneDrive, Sharepoint
If you would like to view my resume and/or an amazing reference feel free to contact me directly.