Hello, I’m Carolina!

I'm a multidisciplinary designer working at the crosspoint of research, strategy, and design.

As an adaptable designer, I apply a human-centered approach to designing meaningful, holistic, relevant services, products, and strategies that put people first. Using an evidence-driven approach, I strive to understand the human experience and navigate ambiguity to design with people, users and providers in the center.

My work spans a broad spectrum of design disciplines, including Service Design, Design Research, Speculative Design, Strategic Design, and Marketing Design. I’ve had the opportunity to collaborate with diverse teams from different sizes of companies, from startups to non-profits, to corporate organizations.

Areas of Expertise

Jack of all trades, master of your needs.

  • Service Design

  • Strategic Design

  • Interaction Design

  • User Experience

  • Design Research

  • Brand Strategy

  • Organizational Design

  • Collaborative Methods

Methodology

Helping disruptors businesses translate great ideas into powerful brands.

  • Know the problem from a new point of view and define the challenges and objectives to be worked on.

  • It is the connection with people's desires, motivations and needs to gather inspiration for the project.

  • By aggregating, editing and condensing what we have discovered, I establish new perspectives and identify opportunities for innovation.

  • They are creative techniques for exploring new possibilities. I turn research into a set of strategic directions and tangible solutions.

  • It is an ongoing process, which will likely require many models, prototypes and pilots to perfect the design solution.

  • In this phase, I create the necessary elements for the solution to be successful in the real world and to be implemented in the intended context.

Skills & Experience

Creative

Project Management, Art Direction, Curator 

Market Research, User Testing, Visual Identity

Brochures, Flyers, Publication Design, and Printed Material

Social Media & E-Content, Paid Ads

Web Design & Development

Photography, Editing, and Manipulation

Print & Digital Advertising

UX & UI Design, Prototyping, and Wire-framing

Trade Show & Event Production

Marketing

Project Management & Marketing Campaigns 

Customer Journey & Market Research 

Pardot & Salesforce, SFDC Campaigns, Reporting, Track Customer Behaviors

Email Campaigns, A/B Testing, Drip Campaigns

Pardot Custom Redirects, Customer Journey, Reporting, Analytics, Lead management

SEO Optimization, Search Engine Marketing, Website Admin

Applications

Adobe Design Suite: Illustrator ✨, Photoshop, InDesign, XD (that’s still alive, right?), After Effects, Adobe Acrobat, Premier Pro (novice)

Figma (the best tool ever 🥹)

MS Suite: Word, PowerPoint, Outlook, OneDrive, Sharepoint

“I have developed a deep understanding of various applications and am open to learning new ones. I have mastered multiple mediums and their functionalities, from using them as a beginner for a project to using them as an expert on a daily basis. I am always eager to learn and understand new things, and I strive to improve my processes through this knowledge.”
— me

Thanks for stopping by my website today. 

If you would like to view my resume and/or an amazing reference feel free to contact me directly. 

weekly challenge

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weekly challenge -

Unleashing Creativity and Expertise

I capture every moment by sharing close-up shots of my projects, providing creative tips and tricks, and keeping up-to-date on the latest design trends. This helps me stay ahead of the curve and consistently create something new. I never settle for being stagnant and always push myself to explore new ideas and trends.