Carolina Aguirre
Brand designer. Creative strategist.
I turn ideas into visual identities, campaigns, content, and experiences that people remember.
10+ years across brand, graphic, digital, campaign, and content design.
Based in the Bay Area · Available for full-time, contract, and freelance opportunities.
The Presidio National Park
–
Global Artivism
–
ARRIS Composites
–
Center for Culture Power
–
Bishop Wisecarver
–
Favianna Rodriguez
–
Blueprints for Belonging
–
The Presidio National Park – Global Artivism – ARRIS Composites – Center for Culture Power – Bishop Wisecarver – Favianna Rodriguez – Blueprints for Belonging –
Selected Work
-
![Collage of images showcasing AURORRA brand shoe soles, custom shoe designs, shoe packaging, and people holding and customizing shoes with various designs and color schemes.]()
AURORRA By ARRIS
Building a visual system for a new consumer product category.
Brand · Creative Direction · Campaigns · Content · Photography · Digital
-
![Collage of various restaurant menu cards, images of food dishes, and a man with arms crossed wearing a black t-shirt with a colorful logo, in front of a patterned background, advertising tacos and catering services.]()
Tacos El Ultimo Baile
Rebuilding an Oakland taqueria brand around food, culture, and community.
Brand Identity · Art Direction · Photography · Content
-
![Promotional poster for 'Harmony Unleashed' event at Presidio, with portraits of three women, a bridge and hills in the background, and logos for Presidio Trust, National Parks, and Conservancy.]()
Harmony Unleashed
Turning hand-painted artwork into a scalable visual system for a public art activation.
Visual Design · Vector Illustration · Large Format · Photography
The part of a project where the idea is still taking shape is usually where I'm most useful.
I can help define the direction, build the visual system, make the work, collaborate with teams and stakeholders, and carry an idea all the way through launch.
I like being in the messy middle.
Strategy → Concept → Design → Execution
What I bring to the table.
-
Identity systems
Visual direction
Typography
Color
Brand applications -
Creative concepts
Art direction
Launch systems
Campaign design -
Social
Photography
Email
Motion
Digital content -
Print
Packaging
Editorial
Environmental graphics
Also: digital design, web, UX/UI, research, and creative strategy.
Hi, I'm Carolina.
I'm a Bay Area brand and visual designer with 10+ years of experience working across design, marketing, and creative strategy.
I like projects that sit between culture, storytelling, and real-world problem-solving—and I'm happiest when I can take an idea from the first sketch to the final application.
behind the scenes
-
behind the scenes -
Process, experiments & the stuff that doesn't make the case study
Designing is more than the final output. Here's what it looks like in between.
