Carolina Aguirre
Brand designer. Creative strategist.
I turn ideas into visual identities, campaigns, and experiences—bringing thoughtful design from the first concept to the final application.
10+ years across brand identity, graphic design, campaigns, content, and creative production.
Based in the Bay Area · Available for full-time, contract, and freelance opportunities.
Selected Clients & Collaborators
The Presidio National Park
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Global Artivism
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ARRIS Composites
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Center for Culture Power
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Bishop Wisecarver
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Favianna Rodriguez
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Blueprints for Belonging
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all.health
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The Presidio National Park – Global Artivism – ARRIS Composites – Center for Culture Power – Bishop Wisecarver – Favianna Rodriguez – Blueprints for Belonging – all.health –
Selected Work
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![Spring Awakening: Art & Cumbia]()
Spring Awakening
Bringing three distinct art collections together through nine custom canopy designs, park signage, and a cohesive event campaign for the Presidio of San Francisco.
Lead Design · Visual Systems · Large Format · Public Art · Collaboration
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![Collage of images showcasing AURORRA brand shoe soles, custom shoe designs, shoe packaging, and people holding and customizing shoes with various designs and color schemes.]()
AURORRA By ARRIS
Cohesive brand identity and content system that works across digital, social, and product visuals to increase awareness and engagement.
Brand · Creative Direction · Campaigns · Content · Photography · Digital
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![Brand Identity visuals for Blueprints for Belonging]()
Blueprints for Belonging
A visual identity built around belonging.
Translating a mission rooted in community and collective progress into a distinctive identity system, from logo exploration to brand guidelines and real-world applications.
Brand Identity · Strategy · Guidelines
I’m most useful when a project’s idea is still taking shape. I help teams turn open-ended ideas into clear creative direction, cohesive visual systems, and finished work across digital, print, and physical spaces.
From early ideas to finished work.
Strategy → Concept → Design → Execution
What I bring to the table.
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Visual systems, typography, color, brand applications
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Creative concepts, campaign design, launch assets, visual direction
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Photography, social graphics, email, motion, digital content
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Packaging, editorial, signage, large-format graphics, production
Also: digital design, web, UX/UI, research, and creative strategy.
Hi, I'm Carolina.
I'm a Bay Area brand and visual designer with 10+ years of experience working across design, marketing, and creative strategy.
I like projects that sit between culture, storytelling, and real-world problem-solving—and I'm happiest when I can take an idea from the first sketch to the final application.
behind the scenes
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behind the scenes -
Process, experiments & the stuff that doesn't make the case study
Designing is more than the final output. Here's what it looks like in between.
