Carolina Aguirre
Brand designer. Creative strategist. I build visual systems that make people feel something — and businesses grow.
10+ years turning ideas into brands, campaigns, and experiences — from the first sketch to the final pixel. Based in the Bay Area, working everywhere.
Case Studies
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![Collage of images showcasing Aurora brand shoe soles, custom shoe designs, shoe packaging, and people holding and customizing shoes with various designs and color schemes.]()
AURORRA By ARRIS
Brand, visual system, and content design for a premium wellness and insole product
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![Collage of various restaurant menu cards, images of food dishes, and a man with arms crossed wearing a black t-shirt with a colorful logo, in front of a patterned background, advertising tacos and catering services.]()
Tacos El Ultimo Baile
Brand identity, visual design, and photography for a culturally rooted Oakland taqueria.
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![Promotional poster for 'Harmony Unleashed' event at Presidio, with portraits of three women, a bridge and hills in the background, and logos for Presidio Trust, National Parks, and Conservancy.]()
Harmony Unleashed
Event identity, large-format graphics, and visual collateral for a public art activation.
I grew up building things from nothing — and it shaped how I design. I've spent 10+ years in startups doing the work most designers never touch: owning brand strategy, running campaigns, analyzing results, and designing everything in between. I don't just make things look good. I make them work.
behind the scenes
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behind the scenes -
Process, experiments & the stuff that doesn't make the case study
Designing is more than the final output. Here's what it looks like in between.
