AURORRA by ARRIS
Brand, visual system, and content design for a premium wellness and insole product
Role: Creative Lead, Brand, Visual Design, Social Content Creator, Photography
Challenge:
AURORRA by ARRIS (AXA) needed to elevate its brand presence and connect with an active, wellness-conscious audience in a competitive market.
Goal:
Create a cohesive brand identity and content system that works across digital, social, and product visuals to increase awareness and engagement.
Approach / Process:
Conducted brand research and competitor analysis
Defined visual language, typography, and color systems
Designed lifestyle and product photography
Developed social content strategy
Solution / Output:
Full brand system (logo, typography, color palette)
Product and lifestyle photography
Social media content templates
Campaign visuals for digital and retail
Impact / Outcome:
Brand received positive recognition from wellness communities
290% increase in gross sales year-over-year from first campaign launch
~12x increase in total posts from teaser phase to active posting
~3.8k new social media followers acquired since launch
Visual content contributed to tracked online sales
Digital Footprint
You can find my works all over the digital platforms of AXA…
Packaging Designs
From ordering to receiving the package, consistent detail shapes a memorable customer journey. Every touch—box, hangtag, unboxing, and everything in between—should share the same visual and emotional language. Color, type, photos, microcopy, materials, and interaction cues combine to create delight and foster trust.
