Harmony Unleashed
Event identity, large-format graphics, and visual collateral for a public art activation
Role: Event Designer, Vector Conversion, Visual Design, and Pre-Event Photographer
Challenge:
Design visually striking materials to promote a public art event while communicating cultural depth.
Goal:
Create a visual identity system that could scale across posters, signage, social media, and event collateral.
Approach / Process:
Collaborated with organizers to define audience and key messages
Developed vector-based graphics and illustration systems
Created templates for posters, social, and print materials
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Description text goes hereI have been tasked with supporting the talented artist Felicia Gabaldon, a member of the Choctaw Tribe from the United States. As a painter, Felicia needed her artwork to be converted to vector format so that it could be replicated for the installation as well as any promotional items for the event. I helped Felicia by converting her artwork to vector format and making necessary edits to ensure that the final product could be installed as a ground mural and printed on a large scale.
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From the beginning of this opportunity, I was responsible for capturing images to document and record the process before the event: Harmony Unleashed. It was useful for various purposes, such as creating a visual record for the artists, and for promoting the event. I photographed meetings, recorded the designs, and documented the mural print setups.
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When creating the event poster, I started by researching my target audience and identifying the type of events that suit the location and audience. I made sure to clearly understand the purpose of my event and the message I wanted to convey. Creating the event poster involved collaboration, iterations, and understanding all the locations where it will be promoted. It was important that I created a poster that would effectively communicate the key details of the event and attract the attention of potential attendees.
Solution / Output:
Event poster and social graphics
Vector illustration systems for event visuals
Documentation photography
Impact / Outcome:
Event reached full attendance
Social media shares increased awareness
Materials supported a cohesive, recognizable event identity
Designs were shared with notable sites: NP Presidio of San Francisco, SF Station, Do the Bay, Fun Cheap SF, Marina Times.
