AURORRA by ARRIS
Creative Lead
Aurorra by Arris is a project where I spearheaded the overall creative vision from the beginning. As the creative lead, I managed the brand’s visual identity across retail, website, and advertising, and also handled photography, social media content, and campaign assets. From telling the product story to every detail customers see, I influenced how Aurorra’s insoles are perceived, experienced, and recalled.
My Role & Responsibilities:
Creative Lead | Content Creation | Visual Direction
For AXA, I took ownership of all customer-facing visuals and communications. While the core brand identity was already established, I expanded and evolved it into the full expression it is today.
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Discover how this project evolved from identifying the problem to developing the process, then to implementing the solution, and ultimately creating an impact.