Tacos El Ultimo Baile
Brand identity, visual design, and photography for a culturally rooted Oakland taqueria
Role: Brand Design, Visual Design, Photography, Social Media Content Creator
Challenge:
Tacos El Ultimo Baile (TEUB) needed a refreshed identity that honored its roots while appealing to a wider Oakland audience.
Goal:
Develop a brand system and visual storytelling to strengthen recognition and drive engagement.
Approach / Process:
Researched Mexican cultural motifs and local food culture
Developed logo, typography, and color palette
Photographed food and environment for promotional content
Designed digital and print collateral
Solution / Output:
Complete brand identity system
Social media templates and content
Photography and visual assets for campaigns
Impact / Outcome:
Increased social engagement and repeat customers
Brand identity received positive feedback from the community and the owner
Rebrand Tacos El Ultimo Baile to refresh our image and redefine the culinary experience.
Aim was to honor Mexican tradition and celebrate Oakland's diversity and energy.
