Carolina Aguirre

Versatile visual designer crafting graphic systems, vector worlds, and digital experiences.

I specialize in graphic, brand, and visual design with experience across identity, campaigns, and product experiences.

Full Portfolio

Case Studies

  • Collage of images showcasing Aurora brand shoe soles, custom shoe designs, shoe packaging, and people holding and customizing shoes with various designs and color schemes.

    AURORRA By ARRIS

    Brand, visual system, and content design for a premium wellness and insole product

    Explore Brand System
  • Collage of various restaurant menu cards, images of food dishes, and a man with arms crossed wearing a black t-shirt with a colorful logo, in front of a patterned background, advertising tacos and catering services.

    Tacos El Ultimo Baile

    Brand identity, visual design, and photography for a culturally rooted Oakland taqueria.

    Explore Visual Identity
  • Promotional poster for 'Harmony Unleashed' event at Presidio, with portraits of three women, a bridge and hills in the background, and logos for Presidio Trust, National Parks, and Conservancy.

    Harmony Unleashed

    Event identity, large-format graphics, and visual collateral for a public art activation.

    Explore SF Art Activation
A smiling young woman with curly hair wearing a patterned button-up shirt and a black zip-up hoodie, standing in front of a beige background with red text above her that reads, "Hello, welcome to my portfolio."

I’m a versatile visual and graphic designer specializing in brand systems, vector design, and visual storytelling. My work blends craft, concept, and culture to create thoughtful, expressive design across identity, campaigns, and digital experiences.

I’ve worked across brand, product, and creative spaces, collaborating with teams to turn ideas into clear, compelling visual systems.

About Me

behind the scenes

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behind the scenes -

Unleashing Creativity and Expertise

I capture every moment of my creative world — from close-up shots of client projects and tutorials to the details and experiments that shape everything I make. I share tips, tricks, and process insights to stay ahead of trends and keep exploring new ideas, always pushing myself to create something fresh.